I'm a Yuzu sun, Lychee rising THE FAB FOUR After that total bust, Nectar pooled more money from family and friends while convincing its manufacturers to give the brand another chance, bringing in special equipment that (of course) promptly malfunctioned. Though the Korean-owned brand had done its R&D and developed four Asian-inspired flavors, the brand was swiftly declined by over 200 retailers in the L.A. Like many of us, Nectar had a rough 2020. I want crisp, clean flavors, great branding and a genuine sense of novelty to cut through all the white noises.Īnd folks, Nectar Hard Seltzer has all of that in spades. I'm not particularly interested in seeing what Michelob Ultra does with malt liquor (the base spirit for the vast majority of these seltzers). Aside from newer brands like Truly and High Noon, we've also had an onslaught of household names racing to develop their own seltzers: everyone from Topo Chico to Corona and Bud Light are now in the game.īut with the seltzer aisle now threatening to dwarf beers and ciders in every grocery store, it's hard not to want another underdog story. Though hard seltzers may have seemed at first like a niche interest, they've completely disrupted the beverage market in ways that are hard to overstate. His elevator pitch? It was basically a boozy La Croix.Īs someone that rarely goes an hour without a can of sparkling water in hand, that was all I needed to hear. Around mid-afternoon, while we waited for our pilsners, my pal told me about a new drink he'd tried in Seattle. I had a friend visiting me here in Los Angeles, which meant it was the perfect excuse for some day drinking (who doesn't love a little buzz while sight-seeing?). I still remember the first time I heard about White Claw. Our editorial team is independent and only endorses products we believe in. If you purchase through our links, we may receive a commission. We are running it back in San Diego this Thursday.Our team is dedicated to finding and telling you more about the web’s best products. ![]() Again, our goal was to prove our community strength, which will be net positive for the future BUT…iono if all the stress was worth it □ We probably could’ve achieved close to the same result with half the stress had we brought in a good partner. Find a seasoned promoter to help you with your first one. it will ZAP your productivity and time.ģ. Think twice about ROI before you decide to throw an event. Event promotion takes a lot more time and effort. Start small (we went very big but luckily made it happen)Ģ. ![]() Why? Because this allows you to negotiate for stronger terms when doing collaborative events, especially in other states / cities.Ĩ00 hard tickets sold! Every single person in that building was there for Nectar or UTI. We needed a proof of concept to show to other promoters and venues that WE bring our own audience. We were able to insert our brands however we please (Nectar, UTI, Superbonsai, etc)ģ. We could’ve went with a promoter and just took a small talent fee but we decided to take the risk and throw our own headline event.Ģ. WE JUST SOLD OUT OUR FIRST HEADLINE EVENT!!!
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